Connected TV Marketing Association Announces Global Launch

By Rob Scott
December 2, 2011

The Connected TV Marketing Association (CTVMA) launched this week in New York, London, and Melbourne, Australia — in addition to 47 other chapters worldwide — to organize the fast-growing Connected TV industry, which is projected to account for 90 percent of the global TV market by 2014.
“I will be serving as an advisor and co-chair in North America of events and networking,” writes Natan Edelsburg of Sawhorse Media. “The implications for connected TVs with social is obvious. The more Internet enabled your TV becomes the more opportunities there will be to bridge apps and social platforms.”
Co-founder Zach Weiner told Lost Remote in an interview: “Our core reason for existence is help navigate the ways that the marketing, technology and device community can all come together to achieve potential. We hope to help educate, inform and provide oversight for the industry at large.”
“We believe that social TV is one of the core elements that truly enlivens Connected TV and makes it relevant,” adds Weiner. “Television with an endemic connection to the Internet allows for watching behaviors to be socialized in amazingly new and novel ways. New TV apps that are being created and app branding vehicles will all be highly social. EPGs and even programming itself will all have social graphs at their core.”

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