Connected TV Penetration on the Rise: Good News for Service Providers?

  • According to IMS Research, Internet-connected television sets will represent 70 percent of all TVs shipped in 2016. CE manufacturers are forecast to earn $117 billion in revenue as a result.
  • The report notes that Internet-connected sets accounted for one-quarter of global TV shipments last year.
  • IMS also forecasts that 80 percent of TVs shipped in 2016 will feature built-in Wi-Fi connectivity and nearly 30 percent will incorporate gesture, motion or voice recognition controls.
  • V2M adds, “the opportunity for video service providers of all stripes is not to be underestimated. Take, for instance, the opportunity to drive upper-tier broadband sales. Higher usage of connected TVs to access, say, Netflix or VUDU, will require increased bandwidth availability. Increases in consumers opting for higher broadband tiers can aid in the quest for OTT monetization, while offsetting increased investment in broadband infrastructure.”

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