Shortly after Apple CEO Tim Cook called for bringing more apps to the TV screen, a new report from Flurry notes that consumers spend more time using mobile apps than watching traditional television. “The average U.S. consumer is now spending 198 minutes per day inside apps compared to 168 minutes on TV,” TechCrunch reports. While time spent in apps is on an upswing, time with TV has not changed from Q2 2014 to Q2 2015. The report also examined consumer demand — and willingness to pay — for accessing media content in apps. Netflix, Hulu, HBO Now, Spotify and Pandora are among those performing well in this area.