Consumers Going Mobile: Time Spent with Phones Exceeds TV Viewing
By Rob Scott
August 17, 2012
August 17, 2012
- Mobile ad company InMobi recently surveyed 1,055 Americans regarding how much time they spend engaged with different types of media.
- “Users responded that they watched TV for 141 minutes a day,” reports Business Insider. “But they spent 144 minutes a day — 26 percent of the nine hours they used various media — with their phones.”
- The post features an infographic that breaks down mobile device usage and mobile activities during a typical day. The most common activities of mobile use include general information and search, social media, games, entertainment, email, local search, shopping and banking/paying bills.
- Interesting statistics regarding which media most impact purchasing decisions: 59 percent for mobile devices, 57 percent for TV and only 34 percent for computers.
- According to the infographic: “66 percent are more or equally comfortable with mobile advertising vs. TV or online ads.”
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