Content ID: Mars Rover Video Blocked by YouTube Copyright Monitor

  • Even with millions of global viewers, NASA successfully streamed live footage of the Curiosity rover’s landing on Mars, and not once did their servers fail. By contrast, the team’s attempt to upload a clip of the event to YouTube had less luck.
  • Within minutes of the “NASA Lands Car-Size Rover Beside Martian Mountain” video being posted, it was blocked by Scripps Local News on copyright grounds, highlighting some innate issues with YouTube’s automated copyright monitor, Content ID.
  • “The good thing about automation is that you don’t have to involve real people to make decisions. The bad thing about automation is that you don’t have to involve real people to make decisions,” said Bob Jacobs, NASA’s deputy associate administrator for communication, who added that these type of claims happen once a month.
  • Content ID scans the 72 hours of content uploaded each minute on YouTube, looking for videos that violate terms of service and for content that matches copyrighted material.
  • YouTube also enables copyright owners to submit requests for pirated video to be censored. Unfortunately, the site favors accusers, making it extremely difficult for the accused to reinstate their videos.
  • “YouTube’s policy requires the alleged violator to submit a signed counter-claim, under penalty of perjury, then awaits a response from the original supposed owner before possibly restoring the video,” Motherboard explains. “YouTube forwards the claim to the supposed copyright owner and waits ten days for a response. ‘If we do not receive such notification, we may reinstate the material,’ says YouTube.”
  • Jacobs argues there should be consequences for people who make false copyright claims.

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