Cord-Cutting: Report Predicts Homes without Cable Will Triple by 2016
By Karla Robinson
October 11, 2011
October 11, 2011
- A new report from media forecasting firm Magnaglobal shows that by 2016 cable subscriptions will dramatically decline as online becomes the medium of choice.
- Magnaglobal predicts that 9 million households will not subscribe to traditional pay TV services (triple today’s amount), of which 4 million will be cord cutters who cancel their service to opt for content via the Internet.
- Additionally, The New York Times points out that the number of young consumers who have never signed up for cable or satellite service, but rely on services such as Hulu and Netflix for their media, will continue to grow. “The number of people who never signed up for cable is expected to double — to 5 million, from 2.5 million today — by 2016, according to the report.”
- The growth of DVR ownership is also expected to decline, as consumers continue to adopt devices that enable streaming of content via the Web.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.