Google announced that its new Creator Space studio, part of its Soho offices in London, will provide YouTube partners with the facilities and equipment to make their video content look more professional and sophisticated.
“It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase,” says Sara Mormino, director of YouTube Content Operations and Next Lab.
“But many of our partners are ready to take their channels to the next level by using the latest equipment and editing techniques as well as tapping into the valuable advice from other experts and YouTube stars,” she adds.
The Creator Space will feature two studios (including green screen), audio booths, professional lighting rigs, fully staffed editing suites, a control room and HD cameras. Additionally, the studio plans to offer workshops, training, collaborative programs and more.
“Our partners from all over Europe, Middle East and Africa will be able to book time in the space to create and collaborate with other creators, learn new techniques, as well as gaining access to state-of-the-art audio visual equipment, to help them generate great new content for their channels,” says Mormino.
The YouTube Next Lab team, charged with the development of channels and creators on YouTube, will run the London studio, which is expected to open in the coming weeks.
The post includes a video report on the YouTube Creator Camp. You can also check out the promotional video for the Creator Space studio on YouTube.
Fascinating proposal. YouTube could become the next-gen, all-in-one film school and production studio. I wonder if we’ll be seeing satellite facilities appear in other regions.
Rob ScottJuly 30, 2012 at 04:17am
Fascinating proposal. YouTube could become the next-gen, all-in-one film school and production studio. I wonder if we’ll be seeing satellite facilities appear in other regions.
Google announced that its new Creator Space studio, part of its Soho offices in London, will provide YouTube partners with the facilities and equipment to make their video content look more professional and sophisticated.
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Fascinating proposal. YouTube could become the next-gen, all-in-one film school and production studio. I wonder if we’ll be seeing satellite facilities appear in other regions.
Fascinating proposal. YouTube could become the next-gen, all-in-one film school and production studio. I wonder if we’ll be seeing satellite facilities appear in other regions.
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