“Can a media platform really survive without flooding its audience with advertising?” asks The Atlantic.
Vimeo has long attempted to take this route, even while its competition at Facebook and YouTube have relied heavily on advertising.
But Vimeo has marketed itself differently. “With its clean interface and cuddly community vibe, Vimeo has carved out a niche as the videomaker’s video platform,” explains the article.
On Thursday, the video sharing site announced two new tools that will further enhance its ad-less business model. The tools will allow videomakers to generate their own revenue.
Videomakers can utilize the new “tip jar” and keep 85 percent of profits earned. “The second and more exciting feature is a ‘pay-to-view’ setup, which will allow users to charge viewers for access to content, customizing the parameters to suit their needs,” details The Atlantic.
Vimeo will roll out its pay-to-view this fall, with a full launch in early 2013.
“It goes back to the core of Vimeo as a platform,” says Vimeo CEO Kerry Trainor of the new tools. “Vimeo has been quite successful in terms of distinguishing itself as the quality platform for creative people. Enabling those people to start to build businesses and generate revenue around their work really feels like the next logical step.”
“Can a media platform really survive without flooding its audience with advertising?” asks The Atlantic.
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