Cybergeddon Launches on Yahoo Today with Heroic Product Placement

By Rob Scott
September 25, 2012

“Cybergeddon,” a new digital movie from Anthony Zuiker, starring Olivier Martinez and Missy Peregrym, premieres today online.
The film follows two special agents and a hacker as they attempt to save the world from cyber-attacks launched by e-terrorists.
“Cybergeddon” is debuting exclusively on the Yahoo! Screen video site in more than 25 countries and 10 languages. It is broken down into nine chapters, three of which will be released over the next three days.
A custom site features a more in-depth look at the characters, on-set photos, behind-the-scenes clips, and interviews with the cast and crew.
As reported earlier on ETCentric, producers turned to Norton by Symantec to consult on issues related to online security. The film’s site hosts a special section in which users can learn more about cyber-crime. The company also plays a significant role in the story.
“This isn’t the kind of product placement in which a company’s car or navigation system is used by the heroine — this is the kind in which a sponsor is turned into a heroic character,” reports The New York Times.

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