D10: Google Execs Defend Web Advertising, Cite Impressive Quarterly Earnings
By David Tobia
June 1, 2012
June 1, 2012
- Walt Mossberg criticized Web advertising in a conversation with Google’s Susan Wojcicki and Sundar Pinchi at D10 yesterday.
- Wojcicki, SVP of ads for the tech giant, explained that although Web advertisements deserve some criticism, Google effectively “seems to serve the right ads when people want them.”
- “One of the things that really matters is the moment,” she said. “Ad information, and targeting to serve the right ad at right time, makes a difference.”
- “From that moment, Google’s machine-learning smart ad systems — known internally as ‘Smartass,’ says Wojcicki — kick in, playing a key part in the system’s success at showing the most relevant ads, featured in the most prominent positions,” explains AllThingsD.
- Google made $8.1 billion last quarter, most of which came from advertising.
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