Yahoo and Clear Channel have announced a multi-year deal through which “Yahoo will begin using Clear Channel’s iHeartRadio platform as its digital radio service and the station will promote both companies’ content,” according to The Hollywood Reporter.
The joint venture means Yahoo will have exclusive access “to various concert series and other music events, including the two-day iHeartRadio Music Festival in September at the MGM Grand in Las Vegas,” says the report.
According to CNET, 45 million unique listeners tune to iHeartRadio each month and the iHeartRadio app has been downloaded 80 million times. Clear Channel boasts more than 237 million listeners per month in 150 markets on terrestrial radio.
In an attempt to revamp the brand, Yahoo has been seeking content relationships with ABC News and CNBC, putting into focus its online ad business.
“We like the direction Yahoo is going and by working together we can accelerate growth for the both of us,” says Clear Channel CEO Bob Pittman.
“This partnership will expand our ability to provide consumers and advertisers with the best premium content available and provide Clear Channel with unmatched digital reach,” adds Yahoo interim CEO Ross Levinsohn.
Yahoo and Clear Channel have announced a multi-year deal through which “Yahoo will begin using Clear Channel’s iHeartRadio platform as its digital radio service and the station will promote both companies’ content,” according to The Hollywood Reporter.
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