DirecTV Streams Audience Network to iPad: iPhone and Android to Follow
By emeadows
September 14, 2012
September 14, 2012
- DirecTV has expanded the distribution of its Audience Network to the iPad, “allowing subscribers to access the channel both inside and outside their homes,” writes FierceCable.
- The top satellite TV provider also “pushed cable programmers to give it rights to allow subscribers to access live programming on mobile devices,” according to the article.
- It already allows live programming from 60 networks from within customers’ homes on TVs and sometimes on mobile devices within the home, but rarely if ever outside the home.
- “While DirecTV faces challenges obtaining out-of-home rights to programming, the company is already developing products such as the Nomad place-shifting set-top that could be used to deliver programming to subscribers wherever they are,” reports FierceCable. “And it filed a trademark application for the brand Grab & Go for use in mobile video and DVR products on August 30.”
- DirecTV plans to expand its live video distribution of Audience Network to the iPhone in October and to Android devices by the end of the year.
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