Warner Home Entertainment’s “disc-to-digital” initiative will allow people to convert their DVDs into digital files stored and played back from the cloud.
People will be able to take their DVDs to a store that will process the digital conversion. Later, Internet retailers will email copies of DVDs purchased from them. Finally, future hardware will upload a digital copy for consumers.
Warner Home Entertainment Group President Kevin Tsujihara discussed the new initiative last week at Morgan Stanley’s tech, media and telecom conference in San Francisco.
There will be an option to get an HD version for an additional fee, although cost for the service was not specified.
“Persuading consumers to keep buying movies and building collections in the digital age is crucial to the bottom line of Warner Bros. and Hollywood’s other major studios, Tsujihara said. Sales are 20 to 30 times more profitable than low-cost rentals from Redbox or Netflix,” reports the Los Angeles Times.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.