Dish Targets Niche Markets with International Streaming Video Channels

  • Dish is introducing a standalone subscription TV service with its new DISHWorld package of international channels to roll out on the Roku streaming box.
  • “DISHWorld is made up of a series of international video channels and makes them available on Roku for as little as $19.99 a month. The service allows Dish to take a bunch of content that doesn’t usually have a huge audience, and doesn’t cost a whole helluva lot to license, and make it available to niche audiences,” details TechCrunch.
  • The official Roku blog explains that DISHWorld has more than 50 international channels to offer, including: Arabic channels, Hindi channels, seven popular channels from Pakistan and four from Bangladesh, among others.
  • This begs the question: Will Dish, or another service, be able to introduce a streaming service that provides more popular, less niche channels for subscription?
  • TechCrunch thinks not, saying: “Think about it — these are networks that Dish spends very little to license, and it’s charging $20 a month. There’s probably no way that it could introduce a service of the content that most people watch and make it economically viable.”

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