Disney Interactive Labs has introduced a new video portal that features clips, trailers and curated YouTube content for viewing online or via mobile devices.
“The new Disney Video site, located at video.disney.com, combines the best of Disney past and present, with a whole lot of content that might not be found anywhere else,” reports TechCrunch.
Last year Disney and YouTube made a deal to cross-promote content, and the YouTube section of the new Disney site is one offshoot of this deal. Disney will host some YouTube content on the new portal while YouTube will receive some Disney original kids programming.
The portal is organized by sections: “In the movies section, Disney Video features trailers, as well as behind-the-scenes footage and interviews with stars of upcoming and recent feature films like ‘Frankenweenie’ and ‘The Avengers.’ Its shows page puts the spotlight on popular clips from the Disney Channel and related cable networks. Collections organizes its video library into themes, like Disney Fairies, for instance, or content available from Disney Theme Parks,” explains the post.
Disney’s video content is formatted to work both on Web browsers (via Flash) and on mobile devices including iPhone, iPad, and Android devices. The company hopes this will help increase traffic as younger consumers continue to use more mobile devices.
Disney Interactive Labs has introduced a new video portal that features clips, trailers and curated YouTube content for viewing online or via mobile devices.
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