Disney is acquiring a 33 percent stake in the streaming video unit of Major League Baseball’s MLB Advanced Media tech arm. The deal values the unit, dubbed BAM Tech, at $3.5 billion. Terms of the deal also reportedly include a four-year option for Disney to purchase an additional 33 percent stake. The deal raises the prospect that Disney “is poised to expand its range of online-video services,” reports Variety. “The league formed MLBAM in 2000 to launch MLB.tv, one of the earliest Internet-delivered video subscription services. Since then, it has grown the division to operate streaming services of several other companies — including Disney’s WatchESPN.”
Topics: Acquisition, Baseball, Cable, Disney, DisneyLife, ESPN, HBO Now, Major League Baseball, MLB, MLB Advanced Media, MLB.tv, MLBAM, Movie, Pay TV, Sports, Streaming, Television, Video, WatchESPN
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