Popular video platform Max and food delivery service DoorDash are the latest promotional pairing as streamers vie for new subscribers in an increasingly crowded field. Warner Bros. Discovery has teamed with DoorDash to offer DashPass Annual Plan customers a Max with Ads subscription at no additional cost. It is DoorDash’s first available DashPass member benefit that extends beyond the DoorDash platform. The DashPass Annual Plan membership costs $96 per year, while the Max with Ads tier runs $9.99 per month or $99.99 annually. The new promotion starts this week.

The DashPass Annual Plan was launched in 2018, offering no-fee deliveries and savings on eligible orders in exchange for the annual membership fee. DoorDash said the savings average $5 per order.

“As consumers continue to find ways to stretch their dollars, a DashPass Annual Plan now offers savings on both Max streaming and DoorDash fees,” according to the DoorDash announcement.

The tie-in is a natural, as it enables customers “to arrange a night in with films and shows, restaurant dishes and snacks,” reports PYMNTS.

The Max with Ads benefit may be upgraded by DashPass members to Max Ad-Free, with the monthly upgrade subscription fee varying based on location.

Variety writes that DashPass and subsidiary programs have approximately 18 million members, while Warner Bros. Discovery claims “a combined 103.3 million global subscribers across Max, HBO and its Discovery+ streamer.”

The promotional partnership between DoorDash and Max “is similar to the deals between Walmart and Paramount+,” and Instacart and NBCUniversal’s Peacock “to provide free access to a streamer through membership in an e-commerce subscription program,” notes Variety.

Reuters points out that this spring Amazon.com, purveyor of the Prime streaming service, “said that its customers in the U.S. could now order from Just Eat Takeaway.com-owned Grubhub directly on its shopping app and website.”