The National Association of Theatre Owners (NATO) and equipment supplier Cinedigm plan to help drive-in theaters convert to digital projection. The aid comes as many drive-ins run the risk of extinction since studios plan to stop releasing 35mm film versions of their movies later this year. While most drive-in theaters screen physical film on their outdoor projectors, the move to digital puts the theaters in a difficult position.

Only about 10 percent of drive-in theaters are equipped with digital projection equipment, but NATO and Cinedigm addressed this issue through the “virtual print fees” program, through which studios help finance the shift to digital projection.

“Traditional movie theaters across the nation have embraced the many benefits of digital cinema,” said NATO president, John Fithian. “Cinedigm and NATO’s collaborative efforts have played a significant role in that transition and we are thrilled to partner with Cinedigm again to bring drive-ins into the digital age.”

“As someone who grew up going to drive-ins, I’m thrilled that we are in the position to usher them into the digital age,” said Alison Choppelas of Cinedigm. “By providing drive-in theaters digital content, including studio feature films, indie films, concerts and cultural events, this important piece of Americana will be an even more engaging gathering spot for the communities they serve.”

“Cinedigm has assisted more than 276 theater operators with at least 12,200 digital screens in the U.S. and Canada,” notes the Los Angeles Times.