Online marketing firm Monetate reports that for the first time tablets are outpacing smartphones in the amount of traffic they drive to e-commerce sites.
“In the first quarter of 2012, tablet traffic to commerce sites hit 6.52 percent, overtaking smartphones (5.35 percent),” reports GigaOM. “In the last year, tablets’ traffic increased 348 percent while smartphones visits grew by 117 percent over the same period. Almost all of the traffic (95 percent) was from the iPad, said Monetate.”
The increasing popularity of tablets is also impacting the PC, which saw its traffic to e-commerce sites drop four percent in one quarter.
“Tablets are at an inflection point, where its coming into its own as a primary Internet portal,” explains Monetate CMO Kurt Heinemann. “It’s only going to grow at this point.”
“Monetate found that tablets converted visits into purchases at a rate of 3.23 percent, not far behind the PC at 3.51 percent and well ahead of smartphones at 1.39 percent,” notes the post. “Tablet users view an average of 11.07 pages per session, compared to 12.05 page views for PC users and 7.18 pages for smartphone users. And tablet owners add items to their cart at a rate of 9.66 percent, compared to 10.2 percent for PC users and 4.25 percent for smartphone users.”
In a related story from TechCrunch, NPD predicts tablet shipments will grow from 121 million today to 416 million by 2017, “when they will overtake notebooks to become the most popular mobile PC device, driven by a drop in costs and a rise in features. Overall mobile PC shipments will reach 809 million units by 2017, from 347 million today.”
This rise in tablets is also expected to lead to a decline in notebooks. “One takeaway from this: although Apple with its iPad line of tablets has dominated the tablet world in market and mindshare up to now, the space is far from penetrated, and that means that companies like Microsoft, Google and others still have a lot to play for,” suggests TechCrunch.
Online marketing firm Monetate reports that for the first time tablets are outpacing smartphones in the amount of traffic they drive to e-commerce sites.
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