At CES last week, Emotech, a UK-based startup, introduced a desktop robotic assistant named Olly that develops a unique personality depending on individual users and their interactions with it. The doughnut-shaped, voice-controlled personal assistant is similar in function to the other smart lifestyle assistants. It will play you music or tell you the weather like Amazon’s Alexa, but the company hopes Olly’s personality will set it apart. The device has two cameras and a microphone array, allowing it to face the user, and will use a combination of AI techniques to decipher a user’s state of mind and respond accordingly.

Most lifestyle assistants have the ability to learn, or be trained on, a user’s vocal patterns to improve its voice recognition. Emotech’s Olly approaches the problem a bit differently in that it seeks to understand the user’s state of mind (stressed, happy, tired, etc.) and tailor its actions and information to match.

Eventually, the robot will know what room it’s in, which user is talking to it (if there are multiple), where the user is in the room, and what he/she is doing.

With each interaction, the company says the device will be “learning about the idiosyncrasies of its users to develop its own personality.” In turn, they hope this personality will make interaction more natural.

Olly — winner of four CES Innovation Awards — is expect to launch Q3 with a price tag of roughly $700.