As part of Variety’s Entertainment Summit, the trade’s Andrew Wallenstein moderated a conversation with Jonathan Miller, CEO of News Digital Media and chief digital officer of News Corp.
Video consumption is growing. Portable devices and multitasking are good news for consumption. It’s a fascinating media era since everyone wants content, including the CE manufacturers.
Must serve the existing model of MSOs and MVPDs but also need to serve the consumer with new distribution channels.
Future content strategies will be different than existing ones. However, what will become the new services? And who will build the alternatives?
As producers, we need to give consumers more content or risk declining over time. We should expect to see the channelization of the Web. But we will still have on-demand. News Corp. will provide a range of content to Xbox Live: Fox, Fox News, IGN and Wall Street Journal TV.
Fox also remains committed to Hulu in an authenticated world. Authentication determines who gets content sooner, and consumers understand the tradeoffs.
Hulu co-owners opted not to sell, despite bids. They recognized we are in the very early days of digital, a market that has not fully developed. Hulu+ is doing very well as a paid service. Subscriber growth will be a multiple of last year. Hulu also has an ad-supported service, suggesting that dual revenue streams work in this space.
New distributors such as Apple and Amazon are servicing hundreds of millions of homes or more. While traditional distributors like Comcast only provide service to tens of millions as video becomes a secondary business to them compared to their broadband business.
“Content companies want to have a view of what the market becomes.”
As part of Variety’s Entertainment Summit, the trade’s Andrew Wallenstein moderated a conversation with Jonathan Miller, CEO of News Digital Media and chief digital officer of News Corp.
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