Epson is looking to bring projection into the mainstream and possibly take on the traditional TV market with the launch of its two brightest 1080p Home Cinema projectors to date. According to TWICE, “The $799 Home Cinema 1040 and $1,699 Home Cinema 1440 deliver brightness levels of 3,000 and 4,400 lumens of color and white brightness, respectively, to make them suitable for viewing in rooms with higher ambient light, said Jason Palmer, senior marketing manager for home entertainment.” Palmer suggests that the two portable projectors, featuring three LCD chips and the ability to project up to 300 inches, could compete for living room space with today’s flat panel TVs.