Adaptive production and artificial intelligence will be front and center for The Entertainment Technology Center@USC during the NAB Show in Las Vegas on Wednesday, April 10th in North Hall 257. As part of the NXT Tech Symposium, three sessions programmed by ETC’s adaptive production director, Seth Levenson will discuss current state, findings and perspectives. Panel discussions will examine preservation in the cloud, production in the cloud, and quantum computing as they relate to Media & Entertainment.

Click here for more information and to register for the following sessions at NAB’s NXT Tech Symposium:

Preservation in the Cloud
9:00 am – 10:20 am
The cloud allows for revolutionary gains in speed, flexibility, and collaboration, but the supposed benefit of “weightless” and “floating” data poses a challenge of preservation. When the infrastructure is no longer under your control, how can you be certain that what you sent to the cloud is what you’ll get back later? This session discusses opportunities and challenges from both a content owner and cloud service provider perspective.
Andrea Kalas, SVP, Archiving, Paramount Pictures
Denis Leconte, VP, Technology, Iron Mountain Entertainment Services
Seth Levenson, Director, Adaptive Production, ETC@USC
Adam Skewgar, Principal Program Manager, Microsoft Azure

Production in the Cloud
10:40 am – 12:00 pm
Production in the cloud is still in its infancy, yet new capabilities are quickly evolving out of this technology. New tools and features are just part of our future in production. We have begun to re-examine how we view this process at a fundamental level. This session will discuss game-changing tools and new paradigms surrounding production in the cloud.
Bob Eicholz, CTO, Technicolor
Kevin Kim, Principal Product Manager, Emerging Services, Equinix
Adrian Graham, Cloud Solutions Architect, Google
Jim Donovan, SVP, Product, Wasabi Technologies, Inc.
Erik Weaver, Global Director, M&E Market Development, Western Digital

Quantum Computing
1:30 pm – 2:50 pm
Quantum computing is going to change the landscape of Media & Entertainment. Aside from better AI and faster rendering, it’s also going to replace all the key based security that M&E (and most industries) have relied on to protect our content and systems. This session will provide a primer of quantum computing as well insights of where we are, where we’re going, and how its application will impact the industry.
Yves Bergquist, AI Researcher/Director, AI & Neuroscience in Media, ETC@USC
Jeff Welser, VP & Lab Director, Research, IBM
Seth Levenson, Director, Adaptive Production, ETC@USC