ETC coverage of CES 2016 shifts to Las Vegas on January 4 and will feature the latest news and guidance for attendees. The ETC team will report from the Consumer Technology Association’s Top Trends and Global Market Report sessions on Monday afternoon. From there, we will go to CES Unveiled, the major press preview of many of the most noteworthy products to be displayed when the exhibit halls open two days later on January 6. Expect twice daily news briefs and as-its-published updates on the ETCentric app.

On January 5, ETC plans to post its show guide, a virtual walking tour guiding readers through highlights of the more than 2 million square feet of exhibit space that characterizes the massive CES show.

Since early December, ETCentric has featured daily previews of the leading product and technology categories with extensive coverage of VR, automotive, wearables, IoT, and display technologies.

Each year, CES becomes more the epicenter of technology and innovations that touch every aspect of life. Evidence of the importance of media and entertainment is reflected in the selection of Netflix CEO Reed Hastings as the opening day keynote, a position that has typically been filled by consumer electronics giants. YouTube’s Chief Business Officer Robert Kyncl is also set to keynote on January 7, further accentuating the content component at CES this year.

Last year, CES attracted more than 176,000 attendees to marvel at everything from autonomous cars to the tiniest app startup. “For the 2016 edition, we focus on contextual awareness, the future of retail, the connected smart home, how tech is transforming Hollywood, and smart cities that will enrich lives and engage residents,” writes Gary Shapiro, president and CEO of the Consumer Technology Association in his introduction to CTA’s annual 5 Technology Trends to Watch report.

CTA calls CES “the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for almost 50 years — the global stage where next-generation innovations are introduced to the marketplace.”

“As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA) — formerly the Consumer Electronics Association (CEA) — the technology trade association representing the $285 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.”