ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening.

ETC’s sessions in North Hall 257 include:

• Pushing Immersive Media to the Limit – Location Based Entertainment (Monday, April 9, 11:20 am – 12:00 pm)
• Audience Genomics: Neuroscience & Machine Learning Practices to “Hack” Audience Segmentation (Tuesday, April 10, 1:30 pm – 1:45 pm)
• Content Genomics: Neuroscience & Machine Learning Practices to “Hack” Content Recommendation (Tuesday, April 10, 1:50 pm – 2:50 pm)
• Innovation in the Cloud: Building Comprehensive Media Solutions (Wednesday, April 11, 9:00 am – 9:35 am)

On Sunday, April 8, ETC will bring its expertise to the Future of Cinema sessions from 10:45 am – 12:00 pm in South Hall 222/223. At 10:45 am, Phil Lelyveld delivers market research data and Gen Z attitudes and behaviors in Gen Z: The YouTube Generation. Following at 11:20 am, Yves Bergquist joins a panel to discuss Do Androids Dream of Making Movies?

For more information on the NAB Show, including registration details, visit the official NAB conference site.