Samsung unveiled its new Smart TV Evolution Kit at CES, which will bring software updates to older Samsung Smart TVs including improvements to CPU, GPU, and other software features. Samsung knows rapidly advancing technology can in some cases act as a sales deterrent, and hopes the Evolution Kit will convince consumers to invest in current Smart TVs by promising technology updates to keep the functionality from becoming stale.

“Evolution Kit has opened a new era of Smart TV and completed a true Smart TV with its innovative concept, which fits in the rapidly changing IT trends”, said Sunny Lee, Samsung’s executive vice president of Visual Display Sales and Marketing Team. “Consumers can enjoy the latest features and services every year without having to purchase a brand new set.”

“By simply attaching the Evolution Kit device into the back of a Samsung Smart TV, consumers can enjoy the latest features that the 2013 Smart TVs have to offer,” notes the press release. “Once the Evolution Kit is attached to the slot, 2012 Smart Hub is transformed to 2013 version. Every year, consumers will now be able to enjoy the latest services with Samsung’s Smart TVs.”

The 2013 Smart Hub shows five panels for accessing content such as live TV, VOD, apps and Internet. Samsung highlights faster Web browsing and improvements in motion and voice control as key features of its Evolution Kit.