Examining Four Megatrends that Will Shape Social Media and Business

By Karla Robinson
December 21, 2011

Forbes contributor Haydn Shaughnessy anticipates four megatrends expected to emerge in the coming years as social media “truly comes of age.”
1) “The growth of the transmitter ecosystem.” Content creation is now widespread without barriers. The article suggests the social sphere may become more top-down, “where we become increasingly dependent on those curators with larger follower groups…” as opposed to a peer-to-peer relationship.
2) “The age of global… There’s a new internationalism that segues with what is happening in the economy: more global, multi-polar, more equal,” the article suggests.
3) “Social media vertical and local.” Social will become more area-specific among a variety of sectors as well as targeted to local audiences.
4) “The emergence of brand driven social media,” especially in China, Indonesia, Philippines or Brazil where brands don’t yet have connection or access to consumers.

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