Facebook Pushing Mobile-First Strategy: All Products Now Mobile-Native

By David Goldhagen
July 27, 2012

Facebook’s number one priority is taking over the mobile space with advertisements.
“Over the last month, Facebook has been stressing its mobile-first strategy in meetings with advertisers and agencies,” reports Adweek. “With 488 million monthly active users on mobile in the first quarter, it presents a solid revenue stream to Facebook.”
Advertisers are seeing a great response with test runs of Facebook’s mobile advertisements.
Marketers had been wanting to run ads within the News Feed, so “it’s not surprising that initial reports are showing that ads are performing so well,” according to David Berkowitz, VP of emerging media at 360i.
“I’m very curious to see how much they dive into mobile in detail and what they’re going to break out, not just impressions but performance and how well those match up with other reports that have been out there,” he adds. “In general, marketers are looking for more justification for their ad spending.”
Will the new influx of advertisements on Facebook’s mobile app result in a decline in mobile app users?

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