Facebook CEO Mark Zuckerberg announced that the social platform now generates 8 billion average daily video views from its 500 million users, an increase from 4 billion daily views in April. “Some might contend that this stat isn’t totally accurate since Facebook counts just 3 seconds of watching as a ‘view,’” notes TechCrunch. “But the 100 percent growth in seven months shows that even when controlling for this limitation of the metric, users are still voraciously consuming videos.” Facebook is looking to leverage the shift in television advertising dollars — and its new Suggested Video interface, which recommends clips based on personal data, could give it an edge in discovery over YouTube.