Over the past week, Facebook introduced a new Timeline feature that creates an @facebook email address while it also hides your existing email address.
The new settings options make it unclear which address is being shared with the outside world. This change was made by default meaning millions of users may likely be using their new addresses.
This is part of a major effort by Facebook to replace existing communication systems and increase the “stickiness” and use of Facebook.
So how does Facebook describe the change? “As we announced back in April, we’ve been updating addresses on Facebook to make them consistent across our site,” explains the press release. “In addition to everyone receiving an address, we’re also rolling out a new setting that gives people the choice to decide which addresses they want to show on their Timelines.”
“Ever since the launch of Timeline, people have had the ability to control what posts they want to show or hide on their own Timelines, and today we’re extending that to other information they post, starting with the Facebook address,” adds the release.
One can only imagine how Facebook will use your email contacts (and perhaps even the messages too)!
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