Facebook Launches New Interest Lists, Hopes to Draw Advertising
By Rob Scott
March 12, 2012
March 12, 2012
- As part of its ongoing efforts to attract more advertisers, Facebook rolled out Interest Lists the end of last week.
- The new feature “mixes popular Facebook pages with social news aggregation,” reports Digital Trends. “Each curated list is specific to a particular topic such as technology, art, entertainment, causes, music or sports.”
- Facebook users can subscribe to lists created by other users. The approach is similar to features such as Twitter lists and Google+ Circles.
- “Advertisers will definitely enjoy the ability to curate content within lists, but Facebook users may become annoyed by an increased frequency of page updates that litter the main Facebook feed,” suggests the post. “Facebook users will have to be careful how many subscriptions they acquire in addition to carefully watching the amount of pages followed within each subscribed list.”
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