Facebook continues to up its game with video, this time with a dedicated Videos tab, which, for now, is only being shown to a handful of users. Experts following Facebook aren’t surprised, since the social media site has been increasing its use of video over several years, currently placing up to 5 billion videos in users’ feeds, among other video-centric features. The increased use of video and its built-in user base may put Facebook on track to become a serious competitor with YouTube.

According to Re/code, Facebook is deliberately offering a YouTube experience to compete with that site for advertiser dollars. The social media site says it will generate videos based on clips that users have saved, watched or been forwarded by friends, as well as provide “some topical clips based on current events.”

If the new dedicated feed is successful with users, says Re/code, “it means Facebook could have full parity with YouTube and a distribution mechanism that YouTube doesn’t have, which could be devastating.”

TechCrunch calls the new Videos “a lean-back, non-stop viewing experience that’s perfect for the couch, and that complements the sporadic viewing of clips found in the main News Feed” and joins Facebook’s other video forays, including Suggested Videos, docked picture-in-picture videos for multi-tasking and the option to Save videos for later viewing.

Facebook told TechCrunch that it could imagine bringing Videos to other platforms such as smart TVs.

At the same time, Facebook is pushing back against Freebooting, “the practice of publishers ripping off other people’s videos and sharing them as their own to gain engagement in followers,” and plans to offer new, more powerful tools to offer video creators options, similar to YouTube’s Content ID. That may encourage video creators to make Facebook a new destination for the same demographic that makes YouTube and Vine so popular.

“Facebook is determined to grow its video prowess,” says TechCrunch. “Not only do organically uploaded videos enrich its social network, but they give Facebook opportunities to slip in its lucrative video ads as dollars shift away from TV.”