Cineastes are turning to a relatively new business model for their collections: DVDs and Blu-ray discs via MOD (“manufactured-on-demand”).
- “MOD discs can be purchased only online — from Amazon and more specialized websites — and they are not available for rent through services like Netflix,” notes the Wall Street Journal.
- “The leader in MOD in every respect is Warner Brothers, which has led the charge since this technology’s commercial debut three years ago,” explains the article. “Warner not only oversees the biggest catalog — more than 1,000 titles to date sold under the Warner Archive label — but also runs a robust retail operation via its website (www.wbshop.com).”
- MOD titles are also currently available from Sony, MGM and Universal.
- The article cites an array of hard-to-find and lesser known films: “Viewers may find other titles that interest them more, but that’s the sport of it. MOD allows us to discover new adventures in cinema two ways — by building on what we already cherish and by taking chances with the utterly unfamiliar. And now a vast trove of both lies before us.”
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