FBR Capital Markets suggests that Netflix would attract a bigger 24-hour audience than each of the major broadcast television networks within a year, if the streaming service were part of the Nielsen ratings. “One major caveat: Nielsen TV ratings cover, at most, up to seven days of VOD and DVR viewing — and exclude online-video views, which networks say are an increasing part of the pie,” explains Variety. “Moreover, TV networks provide a different blend of content, such as live sports, that Netflix doesn’t.” While Netflix claims it is not concerned with ratings, since it does not sell traditional TV ads, FBR analysts note that the comparison is meant to illustrate the growing popularity of Netflix.