Boulder, Colorado-based Flixmaster wants to make online video more interactive by providing simple tools for embedding hands-on features.
The company recently announced the availability of its online video platform at Fortune’s Brainstorm Tech conference in Aspen.
“The start-up’s CEO and co-founder, Erika Trautman, says its technology can be used by anyone, from fifth graders to cable companies,” reports Fortune. “The editing software developed by the firm is Web-based, with a drag-and-drop interface that lets users recreate videos by plugging in video segments and more interactive scenes.”
“Flixmaster makes videos participatory, immersive and deeply interactive,” claims Trautman.
The failure of online video is that viewers quit watching after a short duration, suggests the CEO. But when USA Network tapped Flixmaster to create an interactive online series, viewing time increased.
“The show, called ‘Sights Unseen: A Covert Affairs Prequel,’ launched earlier this month. It lets viewers choose what the characters do at key moments in the plot, and then watch the scenes they select (sort of like the video version of the once-popular ‘Choose Your Own Adventure’ book series),” notes the article. “Flixmaster says viewing time for the show was up 400 percent as a result of the embedded interactive features.”
The post includes a 6-minute video of FlixMaster’s presentation in Aspen.
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