Yahoo announced that Marissa Mayer has been appointed as the company’s new president and CEO, effective today.
Mayer was employee #20 at Google (the company’s first female engineer) and most recently served as VP of Local, Maps and Location Services. At Yahoo, she replaces interim CEO Ross Levinsohn.
“The appointment of Ms. Mayer is consider a coup for Yahoo, which has struggled in recent years to attract top talent in its battle with competitors,” reports The New York Times. “One of the few public faces of Google, Ms. Mayer, 37, has been responsible for the look and feel of some of the search company’s most popular products.”
According to the press release, Mayer helped launch more than 100 features and products at Google “including image, book and product search, toolbar, iGoogle, Google News, and Gmail — creating much of the ‘look and feel’ of the Google user experience.”
She has degrees in Symbolic Systems and Computer Science, and holds several patents in artificial intelligence and interface design.
“I am honored and delighted to lead Yahoo!, one of the Internet’s premier destinations for more than 700 million users,” said Mayer. “I look forward to working with the company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”
“As she hashes out Yahoo’s strategy, Ms. Mayer said she wanted to focus on the Internet company’s strong franchises, including e-mail, finance and sports,” notes NYT. “She also hopes to do more with its video broadband and its mobile businesses, tapping into its significant base of users.”
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