During this week’s MESA Content Workflow Management Forum, Vubiquity will address strategies for how to keep pace with today’s evolving video supply chain. Piers Godden, commercial director EMEA for Vubiquity and Amdocs Media, will discuss the numerous challenges involved with the growing changes to content licensing, material handling costs, processing and distribution. “The time has come for CaaS — Content as a Service,” notes Godden, “the content you want, where you want it, at the flick of a switch.” The online presentation is scheduled for February 25.

“We all know that consumer habits have been changing for some time and that national lockdowns have accelerated the demand for more ‘video,’” said Godden. “As the consumer moves online, so too must the supply chain. SaaS-based models are reducing cost and speeding up delivery, so what’s next for the content?”

According to Godden, CaaS is next. During the presentation, he will “share examples of how failure to innovate in areas like content preparation services can kill your business, and show the path to keeping up with changes to content licensing, processing and distribution,” reports MESA Europe. (MESA is the Media & Entertainment Service Alliance.)

This week’s Content Workflow Management Forum is produced by MESA, the Smart Content Council and the Hollywood IT Society. Registration is available online.