Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps.

Information that can be attached includes the creator’s “verified name or identity, website and social media accounts, including Behance, Instagram, LinkedIn and X,” and Adobe says it’s “working to add more customizable options.”

“Content Credentials are already supported in popular Adobe Creative Cloud apps that creators use today to unleash their creativity, including Photoshop, Lightroom and Firefly,” Adobe explains in an announcement, adding that “the web app will integrate with these Creative Cloud apps and others, serving as a centralized hub for managing Content Credentials preferences.”

TechCrunch reports that Adobe’s credentialing approach goes way beyond simple metadata, using “digital fingerprinting, invisible watermarking, and cryptographically signed metadata” as well as invisible watermarking that “makes changes to pixels that are so minute that they evade detection by the human eye,” so that even if the meta data is removed, the file will still link back to its original creator.

“One glaring issue remains,” notes The Verge, writing that “while Adobe has attracted 3,700 companies and organizations to back its Content Authenticity Initiative to date, the scheme is ultimately voluntary, which means its success is tied to how many tech and AI companies Adobe can get to support it.”

Among those supporters is Google, which approved Adobe’s Content Authenticity extension for Chrome, released this month. “By installing this extension, you’ll be able to see and interact with Content Credentials wherever they are present online,” Adobe Content Authenticity Initiative Senior Director Andy Parsons writes in a blog post.

Adobe points out that those who chose the no-training option will not be eligible for submission to Adobe Stock. This is because the company uses Adobe Stock to train its own Firefly generative AI model. Adobe emphasizes the Stock content is licensed for that purpose.

The Content Authenticity Web app is set to launch in public beta during the first quarter of 2025, and users must sign up for a free Adobe account to use it.

Related:
5 Ways Adobe Acrobat’s AI Assistant Gives You a Productivity Edge, PCWorld, 10/8/24
Adobe Express Accelerates On-Brand Content Creation for Global Enterprises with New Capabilities, Adobe, 10/9/24