A new study from Gartner predicts a 43.1 percent increase in global revenues from social media, hitting $16.9 billion in 2012.
Advertising accounts for $8.8 billion. Social gaming takes up the second largest portion at $6.2 billion and subscriptions will comprise another $278 million, Gartner reports.
“The advertising figure appears to be in line with a similar projection by eMarketer, which predicts $7.7 billion in social media ad revenues for 2012 and $11.9 billion by 2014,” reports Mashable.
“The U.S.’s share of such revenues will stay at around 53 percent over the next couple of years, according to eMarketer, which does not have an aggregate figure for social media revenues.”
“To put the figure in perspective, the Interactive Advertising Bureau estimates that global ad revenues for Internet advertising were $31 billion in 2011,” adds the post.
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