Going for the Gold: VOD Service Plans to Become the German Hulu
By emeadows
April 27, 2012
April 27, 2012
- Just as Netflix and others are considering further European expansion, a group of companies in Germany — the largest television market in Europe — is preparing to launch its own video on demand service, called Gold GmbH, “that hopes to become the Hulu for Germany,” according to The Hollywood Reporter.
- There are 17 companies that make up Gold, including some commercial operators owned by public broadcasters, independent producers and rights groups.
- “The group represents a wide span of the German production landscape, with programming ranging from reality shows such as ‘Undercover Boss’ (MME) to high-end series including Tom Fontana’s ‘Borgia’ (Beta) and Aussie teen show ‘H20 — Just Add Water’ (ZDF) and a large archive of documentaries, children’s programming and German feature films,” notes THR.
- Gold is scheduled to launch later this year and will attempt to finance itself through ads, subscriptions and pay-per-view fees.
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