According to a Harris Interactive survey, 44 percent of U.S. adults (18 to 44) plan to use at least two personal devices to follow the 2012 summer Olympic games.
About 14 percent say they plan to use three or more devices. Additionally, roughly one-third of those surveyed 55 and older will follow coverage on two or more devices.
“Audiences are taking advantage of the proliferation of tablet computers and handsets that surf the Web to complement their experience of televised sports and other programming,” reports Businessweek. “That is influencing how companies tailor the marketing messages as more consumers use social-media tools such as Facebook and Twitter to interact while they watch.”
Organizers are anticipating that as many as 4 billion people around the world will watch the London Olympics and Paralympic Games on TV.
“This survey reveals that a significant number of Americans are choosing to get their Olympic updates on the go, and while doing so, they’re overwhelmingly turning to mobile browsers,” says Krishna Subramanian of mobile marketing tech provider Velti.
The summer Olympics coverage is scheduled to begin Friday, July 27.
According to a Harris Interactive survey, 44 percent of U.S. adults (18 to 44) plan to use at least two personal devices to follow the 2012 summer Olympic games.
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