On the brink of going public, Facebook faces “a new, unenviable test: how to keep growing and enriching its hungry new shareholders,” reports The New York Times.
Another challenge will be, as Facebook attempts to match ads to each user, it needs to do so without violating the sense of privacy and security that users hope for on a social network.
Additionally, Facebook needs to figure out other revenue options, “like allowing people to buy more goods and services with Facebook Credits, a kind of virtual currency,” suggests NYT.
It also needs to figure out how to make money on mobile devices, as more of its users log in through smartphones and tablets, which have so far been much less profitable for the company.
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