Google and Yahoo to Offer Competition for Popular Flipboard App

By Karla Robinson
October 31, 2011

Yahoo’s personalized reading app for tablets, called Livestand, is expected to launch this week.
“More than Flipboard and Zite, Livestand looks and feels like AOL’s Editions app for iPad,” reports ReadWriteWeb. “It functions as a personalized, magazine-like publication with dynamic content and sleek, often video-based advertisements.”
Propeller, the code name for Google’s challenge to Flipboard, is expected to integrate with Google+ and include several media partners. AllThingsD describes the app as “an HTML5 reader for the Apple iPad and Android.”
Yahoo and Google may be arriving on the scene a bit late to compete with the immensely popular Flipboard. However, the two companies may have an advantage with the development of cross-platform support, potentially gaining an audience among smartphone users.
Despite the cross-platform advantage, ReadWriteWeb points out that, “applications like Flipboard, Zite and Pulse have proven very popular among consumers. To compete, the big players will need to offer something truly unique to readers, publishers and advertisers alike.”

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