Google Expands Business Photos Program for Maps and Places Profiles

  • Google just announced an expansion to its Business Photos program, an initiative to take high-res and panoramic pictures of businesses (inside and out) for Google Maps and Google Places profiles.
  • For those companies interested, the program connects owners with local “Trusted Photographers.” The photographers then take pictures according to Google’s rules, and agree on payment individually with the businesses.
  • “It’s pretty systematic,” says Chris Favis, a Google Trusted Photographer based in Orlando, Florida. “Google loans us the cameras, and within the business you have to follow the rules, like getting the set of panos [panoramic shots] as soon as you walk in. The timing can be complicated — it’s a very specialized thing.”
  • As of now, only 14 U.S. cities and locations in the UK, Australia, New Zealand and France have Trusted Photographers, but Google will expand the program based on demand.

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