Google+ Plans to Take On Facebook in the Social Games Arena
By Dennis Kuba
February 3, 2012
February 3, 2012
- Now that the Facebook IPO has revealed that game publisher, Zynga, generates 12 percent of its revenue, it is not surprising to discover that Google also has big plans to use social games to build its Google+ user base.
- Google’s plans call for a multiplatform approach, which allows developers to build games that run on Google+, Chrome and Android.
- Moreover, Google is offering game publishers 95 percent of revenues from virtual goods compared to the 70 percent that Facebook offers.
- That said, Google is starting with only 36 games. But it has scored some game exclusives encouraged by Google’s marketing assistance.
- “We are a start-up platform,” explains Punit Soni, who runs games and mobile for Google+. “We are humble and know our flaws. As we grow, you’ll see new things. My work has barely started.”
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