For consumers with an HDR-compatible TV and Chromecast Ultra, Google Play Movies & TV has introduced support for high dynamic range video. A number of video services now support HDR in order to provide richer colors and improved contrast, even though the tech has not made its way to many living rooms yet. While top services such as Netflix, Amazon and YouTube offer HDR video, viewers still need an HDR-ready TV from companies including Hisense, LG, Panasonic, Philips, Samsung, Sony, TCL and Vizio. “People don’t upgrade their television as often as they do other technologies, like smartphones,” notes TechCrunch, “which means broad adoption of HDR in the living room could take years.”