Google Touts 25 Years and 2023’s Top Global, Local Trends

Alphabet is celebrating 25 years in search with a 25-Year Video Time Capsule on YouTube in conjunction with Google’s annual Year in Search global and local trend charts for 2023. Delving into local interests and traversing the globe, the lists demonstrate how human curiosity connects us across the planet through universal common interests. Topping the global searches for 2023 news is the Israel-Hamas war, followed by June’s Titanic-bound submersible disaster, then the earthquakes that devastated Turkey and Syria in June. In the entertainment world, “Barbie” was Hollywood’s most-searched film.

Coming in second, the diva’s “Barbenheimer co-pilot ‘Oppenheimer,’” writes Search Engine Journal, then India’s thriller “Jawan.” On television, Max’s “The Last of Us,” adapted from the Sony PlayStation game, led a top trio that included two Netflix series: “Wednesday” and “Ginny and Georgia.”

“Idol,” by Sony Music’s Vocaloid super duo from Japan, Yoasobi, dominated global song searches. “Jason Aldean’s ‘Try That In A Small Town’ — which soared in the charts after controversy this summer — and Shakira and Bizarrap’s ‘Bzrp Music Sessions, Vol. 53’ followed,” per the Associated Press, which says that is “the tip of the iceberg for Google’s 2023 global search trends.”

Bibimbap is 2023’s top trending recipe and soccer team Inter Miami CF the top sports club. “In the U.S. specifically, many consumers spent 2023 asking why eggs, Taylor Swift tickets and sriracha bottles were so expensive — while ‘rizz’ (recently named Oxford’s word of the year ) was a frontrunner for trending slang definition inquires,” AP writes.

The video Google — 25 Years in Search: The Most Searched “offers a vibrant montage capturing significant cultural and historical moments over the past quarter-century,” notes Search Engine Journal, which writes that “the Google Trends Time Capsule highlights the significant searches from each year, organized into categories ranging from anime to video games.”

Android Police observes that “Local Year in Search is making a comeback this year with an enormous collection of the wackiest facts and stats about searches from various states and regions in the U.S.”

Google has even built a fun, free “‘Where’s Waldo?’-style hidden object game called The Most Searched Playground “that pulls the 25 most searched things of the past 25 years into one colorful, chaotic image,” according to Polygon, which notes “there’s even a hidden Taylor Swift mini-game within the hidden object game — ‘The Most Searched Playground (Taylor’s Version)’.”

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