Grammy Awards Set New Record for Social TV Interaction
By Karla Robinson
February 15, 2012
February 15, 2012
- The 54th Annual Grammy Awards attracted 39.9 million viewers making it the second-largest Grammy audience ever. Additionally, the event was significant in terms of social and digital measurements.
- “According to Bluefin Labs, the Grammys earned 13 million social comments. That breaks the record from last week’s Super Bowl and absolutely dwarfs every other entertainment event from the last year,” Mashable reports.
- The Grammy Live second screen experience saw 1 million viewers across the Web, iPhone and iPad.
- The post tracks the overall social sentiment throughout the programming. Social comments peaked when Adele’s “21” was awarded Album of the Year.
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