Kentucky-based Gyroskope has developed a platform for musicians to upload video content including live concerts, recording sessions and behind-the-scenes footage.
“Videos are uploaded to a social platform, and the artists set their own prices for how much they want to charge,” reports Fortune. “The videos, which are streamed from the cloud, can be viewed in a Web browser as well as on iPhones, iPads and Android phones.”
Musicians collect all of the revenue, but pay Gyroskope a monthly fee, “ranging from as low as $19 a month for the ‘indie’ plan to $499 a month for the ‘platinum plan,'” explains the article.
Pricing is determined based on the number of videos and required bandwidth.
The service currently has 24 customers including musicians, festival organizers and comedians, but Gyroskope expects to increase this base when it plugs into Facebook and Twitter this month. It also plans to start streaming live events in real-time later this year.
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