Hallmark is the Latest to Enter the Expanding Movie Streaming Business

By David Tobia
December 5, 2012

Hallmark Instant Streaming is a new service that offers hundreds of Hallmark Hall of Fame titles at a lower cost than Netflix and other streaming services.
The Hallmark service is currently free for a week, and then will be available for $4.99 per month or $35.99 annually. While the price is far below Netflix, Hallmark does not have nearly the same library as Netflix.
“Hallmark Instant Streaming will also be available as an app on streaming devices via Roku, Boxee and iPad,” writes Variety. “Other content partners listed as part of Hallmark Instant Streaming include Bud Greenspan Films, Dale Carnegie Training, Odyssey Networks, Thomas Nelson Publishers, and Successories. No major studio partners are listed.”
The service also includes SpiritClips, a subscription service Hallmark acquired in March that offers “family-friendly short films, movies and documentaries,” notes the article.
Hallmark is entering a crowded market not only in terms of streaming services, but family-friendly streaming services, as Toys R Us recently announced its own service with a 4,000 movie library.

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